Neill, head of Dive in Style, looks back at the company's first full year and forward to an exciting 2012.
As we steam ahead into 2012 I thought it important to pause for a minute to look back at the past year to think about the things we have achieved (or failed to achieve!) in the first full year of Dive in Style's existence (we launched in April 2010).
We are still a very young company and as we, along with every other small business, try to navigate a difficult economic environment I think we can be proud of what we have been able to achieve in a short space of time. Dramatic growth in sales and the building of a solid and loyal customer base mean we, along with our parent company, Original Travel, are bucking the trend and long may that continue.
What am I most proud of looking back at the year? Without a doubt the quality of the relationships we have been able to develop with our clients - we aim to deliver the best service of any tour operator out there and I hope our clients feel we are succeeding!
There are things that we haven't been able to achieve - the new website is still being developed (it is nearly here I promise!), which is frustrating and my big trip to Papua New Guinea has not generated as many bookings as I would hope (come on, it's amazing!) but overall the victories far outweigh the defeats.
Looking to the year ahead, I am even more excited than I was this time last year. We have a solid base of customers to build on, we have a new member of staff starting next week (welcome Louisa), the new website, an exciting new line of adventure trips to release (watch this space...) and much more. Bring on the rest of 2012!